All reports indicate that it is time to write the obituary for Print Media. Man created print media and Man is killing print media (sorry Rupert). There are approximately 1700 daily and 7500 weekly newspapers, and 64000 magazines. I hope there is a grave large enough. So far much of the demise of print is attributed to the advantages of digital media including, lower cost, interactive, speed, search and links but you can also add substance. The diversity of news coverage online is mind-blowing, granted the journalistic value of a lot of online media is “still under construction” but being able to research, source, write and publish within the same medium is effective. The goal is still the same: “to inform” but the medium has evolved. It would be good to see local media groups create localized digital media portals that are robust, inclusive, timely, and balanced. The revenue from advertising and merchandising will support these efforts. Let’s see how this unfolds in 2009. But I am not ready to give up on hard and soft cover books.
